Hydrating Shade Names Top-Bottom: porcelain, fair-light neutral, fair beige, light-medium sand, light-neutral, light sand, light-medium beige, medium sand, light-medium honey, medium honey, medium-tan honey, tan sand, medium neutral, deep honey, and mahogany. Matte Shade Names Top-Bottom: fair neutral, light sand, light neutral, fair sand, fair-light neutral, medium neutral, light-medium neutral, medium sand, light-medium honey, medium-honey, medium-tan honey, tan honey, deep honey, rich honey, and mahogany. I know when tarte originally launched the Concealer it was like this and then they added more to the line. I do wish both ranges were more extensive. The Swatches on the left are of the Matte Foundation and on the right are of the Hydrating Foundation. □SWATCHES□ of NEW Double Duty Beauty Shape Tape Matte AND Hydrating Foundation LAUNCHING on 1/15 on and on website on 1/21 and in stores on 2/4 - Shape Tape is an Ulta exclusive product. Influencer Alissa Ashley, who has nearly a million subscribers, said she was frustrated by the shades or (lack thereof) in her own video review, saying that they appeared "orange" on her skin even after mixing two different shades, opting out of an extended wear test out of principle, and telling Tarte, "The fact that there is such a limited shade range for people of color, people with melanin, is just so disappointing and honestly, I'm shocked that Tarte would do this given the fact they knew that people were so excited for this."Īshley ended her video by showing different foundations brands, including Fenty Beauty, NARS, and Bobbi Brown, that have a wide range of shades, but not before she told Tarte, "Enough is enough and you guys need to be more inclusive." Once the foundation hit the market, many YouTubers of color used their videos and platform to review the product and speak to their subscribers about their own opinions of the foundation, its formula, and the controversial shade range. We CAN and WILL DO BETTER.Account icon An icon in the shape of a person's head and shoulders. We're doing everything in our power to bring those unfinished shades to market as fast as we can, at any cost. We lost sight of what's really important in this industry, & for those who feel alienated in our community, we want to personally apologize. We know there is no excuse, & we take full responsibility for launching this way. We wanted to get the product out as fast as possible, & we made the decision to move forward before all the shades were ready to go. We all just got so caught up in #shapetapenation and seeing your tweets asking for it. Tarte also shared an apology on their Instagram stories, which reads as follows: "It may be too little too late, but we can assure you this was not meant in any kind of malicious way. Unfortunately for many, the release didn't live up to the hype, but Tarte have acknowledged their mistake and reassured customers that 10 more shades will be released soon (though the brand hasn't confirmed these shades will cater to those with darker skin). So despite the concealer's limited shade range, the excitement for this foundation launch was undeniable. Tarte’s Shape Tape Concealer has become a necessity for many makeup fans and beauty gurus thanks to its easy application and full coverage that doesn't budge.
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